Strategic Communication includes social media marketing, public relations, fundraising, and advocacy for nonprofits, the public sector, and social enterprises.
Multiplatform journalism includes the production and distribution of audio, video, and interactive web content as well as a complete palette of multimedia reporting skills.
modwyer2@fordham.edu
I have spent the year being encouraged, supported, and motivated every step of the way. The PMMA program is a special place helmed by the best professionals in the industry. It’s the perfect training ground for journalists and strategic communication majors alike, with a hands-on, skill-based approach. I will forever cherish my memories here. You cannot go wrong by choosing Fordham and PMMA.”
The PMMA program emphasizes teaching nonprofit rather than commercial media. For me, the lessons were thought provoking. Morals make you approach every decision from a more informed perspective, and create media with an actual, important message. Now, I work at CBS News, but the lessons I learned about "Media with a Mission" at the PMMA will stay with me the rest of my career.
As someone working and attending the program full-time, I was able to utilize concepts I learned through my classes, specifically the courses on Marketing and Branding in the Public Interests and Strategic Communications, to develop ideas for effective social media campaigns at my job. This was when I knew I was in the right place!
This podcast is a 4-part series explaining the history of queer coding, w/w love, and how this culture of longing conflicts with the idyllic, elusive, happy ending of a rom-com. https://www.lookingforviolet.com/
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